Content Marketing

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

The key words here are “valuable” and “consistent”.

If you create valuable video content that people want to watch, they will share it with others.

If you create valuable video content often enough, you will build an audience.

What are the benefits of Content Marketing?

*According to Cisco, in 2017, video will account for 69% of all consumer internet traffic.

*Video’ s reach is peerless – YouTube alone receives over 1 billion unique visitors each month.

*Studies prove that visitors will spend far longer on your website if it contains video.

*Video is proven to help with Search Engine optimisation (SEO).

*According to Axonn Research, seven in 10 people view brands in a more positive light after watching interesting video content from them.

How we can help with content marketing?

We help create successful video content marketing campaigns by doing the following:

Research– when starting work with any client, we listen to your requirements and then research what your target audience is interested in.

Develop– With a clear idea of your target audience, we then start to develop video ideas that will most appeal to them; ideas that they will find valuable.

Produce– The production phase involves producing as much valuable video content as possible. This may be a solitary video with one purpose to be used on multiple platforms, or it may be a slate of videos which can be used strategically to build an audience.

Distribute – It’ s all well and good producing exceptional videos, but what’ s the point if no-one is going to see them? We help create distribution strategies that will engage your audience and motivate them into action.

Create once and use many times

To maximise the effectiveness of your content marketing campaign, we help develop solutions for creating lots of shareable content.

A full length video may be perfect for the home page of your website, but shorter edits or excerpts may lend themselves well to a targeted social media campaign.

Don’ t underestimate the power of an out-takes video to show the personality and human side to your company!

Content [marketing] is king

To get the most out of content marketing, your position should move away from ‘ look how great we are’ to ‘ look how useful we are’.

If you can convince your customer that you have the answers to their problems, you become truly indispensable.