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You need to act on your idea NOW


By - Richard - 29th June 2024

You need to act on your idea NOW.

The average human being will have more than 6000 thoughts every day. A minority of these will be new ideas. Sometimes when I have a new idea, I will think it’s amazing. But very quickly I will start to lose the initial enthusiasm and it isn’t long before I think it’s a terrible idea. At this point, if I haven’t acted on my idea, I will probably let it float away and nothing will happen with it. But if I persevere with the idea and develop it further, I might start to believe again that it’s actually quite good.

The point is that you need to act on your idea as soon as you have it. Ideas mean nothing if you don’t act on them.
About the Author

Richard Nicholls - Managing Director

Before launching Swift Films, Richard worked as a broadcast TV director and editor, working on programmes for the BBC, ITV and Sky.

A multi-skilled and technically-minded filmmaker, Richard is equally at home coming up with creative concepts as he is on location filming or pulling footage together in the edit suite.

Richard is a member of Independent Producers Scotland and has a love of cats, football, chocolate and Film Noir (in that order).

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