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Nobody cares what you do


By - Richard - 10th June 2024

One of the best things about life-experience is you that you slowly realise nobody cares what you do.

Everybody has so much stuff going on in their own lives that they are far too busy to care about you. On one hand, this is really upsetting because you could interpret this to feel really insignificant. But on the other hand, this is the most liberating thing you will ever realise.

So long as you don’t inconvenience anyone or upset them, no-one will care what you do.

About the Author

Richard Nicholls - Managing Director

Before launching Swift Films, Richard worked as a broadcast TV director and editor, working on programmes for the BBC, ITV and Sky.

A multi-skilled and technically-minded filmmaker, Richard is equally at home coming up with creative concepts as he is on location filming or pulling footage together in the edit suite.

Richard is a member of Independent Producers Scotland and has a love of cats, football, chocolate and Film Noir (in that order).